Our Programs
Rewards Overview
There are two components to our rewards system:
- TC Points Program. Earn TC Points on every online purchase. You can redeem these points at checkout for a discount on your order.
- Frequent Buyer Program. This is powered by Astro Loyalty. Manufacturer-sponsored rewards that track your purchases by brand. After a set number of purchases, get a free item of equal or lesser value. Terms vary by brand.
Get Started
How it works
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Step 1: Create Account & Login
If you've made a purchase, you already have an account. Our accounts are connected to your email address. There are no passwords needed. If you have not made a purchase, you can create an account manually, then login.
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Step 2: Connect Frequent Buyer Program
Once you are logged in, you will see a banner at the bottom left of your screen asking you to "Connect Frequent Buyer Program Account" this will connect/sync your account to Astro Rewards. You will need to connect to be eligible for the frequent buyer program. You can also connect your account with the button below.
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Step 3: Shop
To collect TC Points no action is needed you will collect points on all purchases (more details below).
Once you've connected to the Frequent Buyer Program (via Astro) you will see your frequent buyer progress on elgible products. You can also view your status by viewing your frequent buyer program account here or via your account .
More Details
TC Points Program
Our way of saying thanks! Earn TC Points every time you shop online at True Carnivores, including delivery and pick-up orders. In-store point earning is coming soon!
Spend more, earn faster:
- $1 = 1 point
- Orders over $150 earn 1.5 x points
- Orders over $300 earn 2 x points
You can redeem your points for dollars off your order as soon as you're eligible—no waiting around. Just 100 points gets you started!
Points are valid for 24 months from the date you earn them, so you’ve got plenty of time to put them to good use.
You’ll see your points balance on your account page, product pages, and right at checkout.
More Details
Frequent Buyer Programs
Manufacturer-sponsored rewards that track your purchases by brand. After a set number of purchases, get a free item of equal or lesser value. Terms vary by brand.
- How it works: Buy eligible items from a participating brand; each purchase counts toward that brand’s reward.
- Typical reward: Free item after 10–12 purchases within a set timeframe (varies by brand).
- Tracking: Automatically tracked online & in-store via the Astro app.
- Getting started: Log in to Astro the first time you shop online—after that, it’s seamless.
- Browse participating brands
Compare programs
| Feature | ||
|---|---|---|
| Feature | TC Points Program | Frequent Buyer Programs |
| What you earn | ||
| What you earn | Points on every purchase | Free item after X purchases (brand-specific) |
| Tracking | ||
| Tracking | True Carnivores account | Astro app (auto-tracked) |
| Works online & in-store | ||
| Works online & in-store | Yes | Yes |
| Includes shipping/delivery/pick-up | ||
| Includes shipping/delivery/pick-up | Yes | Yes (when brand eligible) |
| Expiration | ||
| Expiration | 24 Months | Brand-specific timeframe |
| Redeem value | ||
| Redeem value | 500 points = $5 off | Free item of equal or lesser value |
| Convert/Combine | ||
| Convert/Combine | Not interchangeable with Frequent Buyer | Not interchangeable |
Rewards FAQs
Rewards & Loyalty
How do TC Points work? Do they expire?
How do TC Points work? Do they expire?
You’ll earn points with every purchase and can redeem them for dollars off future orders. Points are valid for 24 months, so you’ve got plenty of time to use them.
Your current balance and redemption details are always visible on your account page and at checkout.
What are Frequent Buyer Programs?
What are Frequent Buyer Programs?
Brand-sponsored rewards tracked via Astro—after a set number of purchases within the brand’s timeframe, you receive a free item of equal or lesser value. Details vary by brand and are listed on product pages. View your progress or connect your account here.
Do Frequent Buyer Programs work online?
Do Frequent Buyer Programs work online?
Yes! You can earn and track Frequent Buyer rewards both online and in-store through Astro Loyalty.
To make sure your purchases sync properly, just use the same email for Astro as you do for your True Carnivores account.
If your rewards aren’t showing up, no problem — contact our team and we’ll help get everything connected. It might just be a quick update to the email address.
Can I combine TC Points with Frequent Buyer rewards?
Can I combine TC Points with Frequent Buyer rewards?
Yes! You can redeem TC Points and use a Frequent Buyer reward on the same order if both are available at checkout.
Just keep in mind: to qualify for free delivery, your order total must be over $75 after all discounts and rewards have been applied.
How do I obtain my Frequent Buyer reward?
How do I obtain my Frequent Buyer reward?
You can redeem your Frequent Buyer reward by adding it to an existing order. If you’d like it delivered separately, local delivery is available for a $15 fee.
Tip: Orders over $75 qualify for free local delivery.
Brand Eligibility & Program Specifics
Which brands are in the Frequent Buyer Programs?
Which brands are in the Frequent Buyer Programs?
Click here to view Eligible Brands. Each brand has its own program terms, which are set by the manufacturer and may change.
What are the brand-specific reward rules?
What are the brand-specific reward rules?
Butcher Blend
Buy 12 boxes of Butcher’s Blend raw food (grouped by species and weight) within 12 months and get 1 free. The free box must be from the same group and equal to or lesser than the least expensive purchased box.
Basic Instinct Cat
Buy 12 raw cat food products (within the same size group) within 12 months and get 1 free. The free item must be from the same size groupand beequal to or lesser than the least expensive item you purchased.
Big Country Raw
Buy 12 raw food items for dogs or cats (grouped by size and species) within 18 months and get 1 free item. The free item must be from the same group and equal to or lesser than the least expensive item purchased.
Bold By Nature
Buy 12 raw food items for dogs or cats (grouped by product line, species, and weight) within 24 months at the same store or retail chain, and get 1 free. The free item must be from the same group and equal to or lesser than the least expensive item purchased. An email is required to redeem.
Canisource Grand Cru
Buy 12 dog or cat items (grouped by species, size, and product line) at the same store or chain, and get 1 free. The free item must match the species and size of the purchased items.
Caravan
Buy 12 dog food items (grouped by weight) within 18 months at the same store or retail chain and get 1 free. The free item must be from the same group and equal to or lesser than the least expensive purchased item.
Carna4
Buy 12 Carna4 items (grouped by species and size) within 16 months at the same store or retail chain and get 1 free. The free item must be from the same group and equal to or lesser than the least expensive purchased item.
Feline Natural
Buy 10 freeze-dried items (grouped by size) within 24 months at the same store or retail chain and get 1 free. The free item must be from the same group and equal to or lesser than the least expensive purchased item.
Green Juju
Buy qualifying Green Juju Kitchen item (grouped by size and category) within 12 months at the same store or chain and get 1 free. The free item must be equal to or lesser than the least expensive purchased item. An email is required for redemption.
Grizzly
Buy any 6 bottles of a single Grizzly Pet Product oil and get 1 free. Free bottle must match the size of the purchased items. Redeem at the same store or retail chain.
K9 Choice
Buy 12 K9 Choice items (grouped by size or product type) within 16 months at the same store or retail chain and get 1 free. The free item must match thegroup,be equal to or lesser than the least expensive purchased item. A valid email is required for redemption.
K9 Natural
Buy 10 freeze-dried diet items (grouped by species and size) within 24 months at the same store or retail chain and get 1 free. The free item must be from the same group and equal to or lesser than the least expensive purchased item.
Open Farm
Buy 12 Open Farm Gently Cooked items (16 oz or 96 oz) within 12 months at the same store or retail chain and get 1 free. The free item must match the size of the purchased items and be equal to or lesser than the least expensive one. An email is required for redemption.
Pets Go Raw
Buy 12 raw food items (grouped by species and weight) within 14 months at the same store or retail chain and get 1 free. The free item must match the group and be equal to or lesser than the least expensive purchased item.
Primal Pet Foods
Frequent Buyer Programs (Cats, Dogs, Toppers & Hydrators):
Complete & Balanced Cat and Dog Recipes: Buy 12 items (grouped by weight and type, mixing formulas allowed within each type) and get 1 free. The free item must match the group and be equal to or lesser than the least expensive purchased item.
Frozen Raw Toppers: mix-and-matchallowed;free item is identical to the most frequently purchased item.
Fresh Toppers: mix-and-matchallowed;free item is equal to or lesser than the least expensive purchased item.
Bone Broth & Goat Milk: grouped by type andweight;free item is equal to or lesser than the least expensive purchased item.
All programs must be completed and redeemed at the same store or retail chain.
Raised Right
Buy 12 human-grade dog or cat food items (grouped by product type and size) within 12 months at the same store or chain and get 1 free. The free item must be one of the least expensive items purchased on the card.
Rawbone
Buy 10 boxes within 12 months at the same store or retail chain and get 1 free. The free item must match the group and be equal to or lesser than the least expensive purchased item.
Red Dog Blue Kat
Frequent Buyer Program
Buy 12 items (grouped by species, weight, and product line) and get 1 free. The free item will be the most frequently purchased item in the group.
A valid email is required for redemption.
Complete and redeem cards within 12 months at the same store or retail chain.
Smack
Buy 8 dehydrated dog or cat food items (grouped by species and size) at the same store or retail chain and get 1 free. The free item must belong to the same group as the purchased items.
Tom & Sawyer
Buy 12 gently cooked food items (grouped by species and weight) within 12 months and get 1 free. The free item must be from the same group and equal to or lesser than the least expensive purchased item. A valid email is required.
Zeal
Buy 11 (grouped by size) and get 1 free. The free bag must be from the same size group as the purchased items.
Ziwi Peak
Buy 12 Ziwi Peak items (grouped by species and size) and get 1 free. The free item must be equal to or lesser than the least expensive purchased item.
Astro (Frequent Buyer Platform)
What is Astro?
What is Astro?
The Astro Frequent Buyer Platform is the system True Carnivores uses to track brand-sponsored rewards and promotions.
It connects independent pet retailers, participating brands, and their reward programs in one place, so your purchases are automatically and accurately tracked.
Where do I log in?
Where do I log in?
Use TC’s Frequent Buyer Program or the Astro app (iOS/Android) linked from TC’s Rewards page. Once logged in you can view the frequent buyer program here.
